Promotional Vs. Corporate Videos: Make the Right Choice

Terms such as corporate videos, commercial videos, promotional videos, and certain other terminologies are often used interchangeably but know that they are not the same.

We as a corporate and promotional video production company have to throw light on this subject because this knowledge will help companies make more informed decisions on what types of video are actually beneficial for them.

Therefore, let us start with the differences between promotional and corporate videos.

Promotional videos

A promotional film is made to promote a product, service, event, or occurrence. In terms of TVCs or DVCs, this is the most common sort of commercial video. A promotional video's purpose is to demonstrate the working process or the benefits of a product or service. Because of the way this style of the film is made, it may be used to showcase the benefits of certain items or services.

Main features

• Frequently concentrates on a single product, service, or event.
• Is ideally utilized for B2C marketing.
• It has more virality.
• Can be used in emails, social media, and on your website throughout your marketing campaign.
• Focuses on the sale of your goods and services.

Applications

• Introduce a new product or service to the market.
• Get people talking about you on social media.
• Increase email campaign click-through rates and conversions by posting on your website.
• Promote a significant event.

Corporate Videos

A corporate video, on the other hand, concentrates on the company rather than promoting a product or service. A corporate video making company narrates the brand and highlights transparency through these videos. The motive is to convince potential customers to believe in the company's goals, making them more willing to engage with it.

Main features

• Concentrates on the company as a whole.
• Ideal for promoting B2B businesses.
• Shares information about your business, including its principles, ethos, and brand.
• Can allow access to internal business processes in order to gain trust.
• Training staff about company culture or working.
• Can manifest in many ways, including documentaries, policies, messaging for employees, and a presentation to potential investors.
• Rather than directly selling your products and services, it explains them.

Applications

• Internal training.
• Instruction to team or business associates.
• Promote strength or expertise.
• Introduce a new product.
• Narrate customer testimonials.

To wrap it up, each of these videos is effective in its own way, you need to make your consideration based on your requirements.